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Chapter 01AI Systems Lead & Marketing Strategist

WebsiteIG

Beliteé

ReactGemini APISupabasen8nE-commerceRemotionMeta AdsCursos

As AI Systems Lead, I architected a SaaS product that evolved through 4 versions over 5 years. The project spans the full operational verticality: from the clinical app to e-commerce, automated marketing, and AI content generation.

1

Facial diagnostics with AI: multi-angle evaluation, before/after comparisons, and improvement metrics tracking. Evaluation rubrics for factual accuracy.

AI Facial Diagnostics: clinical report

AI Facial Diagnostics: clinical report

2

E-commerce (belitee.com/shop): Stripe + Supabase integration. Google Merchant Center with XML feed, SEO tags for Google Shopping Display, and returns policies for indexing compliance.

E-commerce: Dynamic catalog with Merchant Center integration

E-commerce: Dynamic catalog with Merchant Center integration

View Online Store
3

Automated reels: Remotion + Claude CLI for programmatic content creation. Custom skills + n8n for production workflows and efficient A/B testing.

Automated reel: Remotion + Claude CLI

4

Motion graphics for app launch campaign. Promotional video production and animated content for social media.

Motion graphics: app launch campaign

5

AI-generated branding: logo, packaging, and product kit conceptualization using generative imaging.

AI-generated branding: logo + packaging

AI-generated branding: logo + packaging

6

Meta Ads campaigns: creative design with AI (Canva + generative imaging). For the PDRN campaign, I designed a pattern scroll interrupter using the salmon visual metaphor (PDRN origin) as a semiotic decision to stop the scroll. Results: CTR up to 14.3% on lead gen variants, CPL $7.73. ManyChat for sales copy A/B testing and reactivation.

PDRN Campaign: salmon as scroll interrupter · 77K reach · 14.3% CTR

7

Social media content design: launch carousels, stories, and campaign assets for Instagram.

Creative design: IG launch carousel

Creative design: IG launch carousel

8

Conversion landing pages (belitee.com/promo-microneedling): designed for WhatsApp leads with PostHog for event tracking and A/B variant testing.

Direct-Response Landing Page with PostHog Events tracking

Direct-Response Landing Page with PostHog Events tracking

View Landing
9

Automated diploma generation system with unique folios: sent directly to students' email upon program completion, eliminating the manual certification process (n8n).

10

Full app prototyped in Figma. 6 modules designed and implemented in React.

Figma → React prototype: protocols module

Figma → React prototype: protocols module

11

Project Management (PM): Coordination framework using OKR and SMART methodologies via Notion and ClickUp. I led the end-to-end production of the training program, from curricular structure to online delivery.

Key Metrics

  • 4
    SaaS Versions
  • $0.13 MXN
    Best CPC
  • 14.3%
    Best CTR
  • $7.73
    Best CPL

Tech Stack

ReactNext.jsVercelSupabaseGemini APIn8nDockerQdrantFastAPIWhatsApp APIStripeGoogle MerchantRemotionClaude CLIManyChatPostHogFigmaMeta Ads

Gallery