Beliteé
As AI Systems Lead, I architected a SaaS product that evolved through 4 versions over 5 years. The project spans the full operational verticality: from the clinical app to e-commerce, automated marketing, and AI content generation.
Facial diagnostics with AI: multi-angle evaluation, before/after comparisons, and improvement metrics tracking. Evaluation rubrics for factual accuracy.

AI Facial Diagnostics: clinical report
E-commerce (belitee.com/shop): Stripe + Supabase integration. Google Merchant Center with XML feed, SEO tags for Google Shopping Display, and returns policies for indexing compliance.
Automated reels: Remotion + Claude CLI for programmatic content creation. Custom skills + n8n for production workflows and efficient A/B testing.
Automated reel: Remotion + Claude CLI
Motion graphics for app launch campaign. Promotional video production and animated content for social media.
Motion graphics: app launch campaign
AI-generated branding: logo, packaging, and product kit conceptualization using generative imaging.

AI-generated branding: logo + packaging
Meta Ads campaigns: creative design with AI (Canva + generative imaging). For the PDRN campaign, I designed a pattern scroll interrupter using the salmon visual metaphor (PDRN origin) as a semiotic decision to stop the scroll. Results: CTR up to 14.3% on lead gen variants, CPL $7.73. ManyChat for sales copy A/B testing and reactivation.
PDRN Campaign: salmon as scroll interrupter · 77K reach · 14.3% CTR
Social media content design: launch carousels, stories, and campaign assets for Instagram.

Creative design: IG launch carousel
Conversion landing pages (belitee.com/promo-microneedling): designed for WhatsApp leads with PostHog for event tracking and A/B variant testing.
Automated diploma generation system with unique folios: sent directly to students' email upon program completion, eliminating the manual certification process (n8n).
Full app prototyped in Figma. 6 modules designed and implemented in React.

Figma → React prototype: protocols module
Project Management (PM): Coordination framework using OKR and SMART methodologies via Notion and ClickUp. I led the end-to-end production of the training program, from curricular structure to online delivery.
Key Metrics
- 4SaaS Versions
- $0.13 MXNBest CPC
- 14.3%Best CTR
- $7.73Best CPL

