Utropix
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Chapter 04 — Product Lead (2023–2024)

Website↗

Utropix

BrandingPackagingDTCE-commerce

I led the launch of Utropix, a lion's mane supplement brand, executing the full vision from market research to fulfillment. Solo execution: positioning, identity, production, and distribution.

1

Visual identity and web development: naming, branding, packaging, and front-end development of the landing page, merging premium brand design with web conversion methodologies.

Landing Page Development: Front-end conversion workflow

Landing Page Development: Front-end conversion workflow

View Landing↗
2

Product-market fit validation in the first cycle: 100 units sold through direct marketing without agency or support team.

3

Complete operations: market research, competitive analysis, production, fulfillment, and results tracking.

Key Metrics

  • 100 uds
    Phase 1 Sales
  • Absolute
    Verticality
  • Solo End-to-End
    Execution

Tech Stack

ReactAdobe PhotoshopE-commerceMeta AdsCanva