Chapter 02 — Ads Pioneer & Strategist (2015–2025)
FB↗MClinique
For 10 years, I led the acquisition strategy for MClinique Academy, scaling aesthetics training programs to over 13,000 students. I was the sole owner of the full funnel: from creative production to automated closing. The organic community grew to 27K Facebook likes, with individual posts surpassing 700 reactions.
Meta Ads with full audience architecture: custom audiences, lookalikes, retargeting, and exclusions. Social proof hooks in captions ("Our best-selling course") combined with real organic content (academy photos, students, procedures). Optimization focused on clean CPC from $0.70 and high conversion rates.
MClinique Campaign: High conversion and $0.70 CPC
Meta CAPI for server-side attribution, maintaining signal quality independent of browser privacy restrictions.
Full funnels: creatives with deliberate organic image selection (no stock), high-conversion landing pages, WhatsApp qualification, and automated scheduling.
Organic community: 27K Facebook likes. Top posts: real dermapen testimonial (2,755 likes, 487 comments), 5-course bundle (1,285 likes), institutional authority post (1,081 likes, 220 comments). All-time engagement: social proof as organic acquisition engine.
Automated reporting and audience management via Meta Graph API.
High-Ticket & Extreme Efficiency: Conversion for tickets ranging from $150 to $1,000+ USD with highly profitable budgets, achieving metrics like 12.5% CTR (10x benchmark) and $0.02 CPC in an early-stage market.
Key Metrics
- +13,000Students
- 12.5%Avg CTR
- $0.48 MXNBest CPC
- 10+Years Ops
- 27KFB Community